Our Story

The Question Nobody Was Asking

For decades, the cycling pedal stayed the same: a rigid platform driving a circular motion, revolution after revolution. Riders accepted knee pain as part of the sport. Bike fitters worked around the problem. The industry moved on to lighter frames, smarter trainers, and better fabrics — but nobody questioned the pedal stroke itself.

Our team did. With backgrounds spanning elite cycling competition, biomechanics research, global product development, and four decades of clinical bike fitting, we asked a simple question: what happens when you let the pedal move the way the body wants to?

The answer took years of R&D, three university partnerships, 8800 hours of testing, and over 2,000 riders to prove. It became our patented elliptical motion system — and it changed everything we thought we knew about the pedal stroke.

From Question to Clinical Proof

Over 2,000 cyclists were tested across Cleveland State University, Allegheny General Hospital, and Gonzaga University. The results: up to 7% greater peak power, 2% improved efficiency, and over 70% of tested riders saw measurable improvement. What started as a question became a patented motion system — and a new category of pedal.

Built by People Who Ride

The NI Flow wasn't designed in a vacuum. Our team includes a cross-country cyclist and age-group national champion in duathlon who spent years leading product and growth at Wahoo — one of cycling's most innovative brands. Our industry advisor, Happy Freedman, literally wrote the book on bike fitting, developing the first hospital-based clinical fit program in North America and spending 40+ years studying how riders interact with their equipment.

Combined with deep engineering expertise in precision hardware and patented product development, this is a team that understands the rider's body, the rider's experience, and the gap no one else was filling.

Meet the Team

Built in Ohio

Every NI Flow pedal is manufactured in Ohio — not because it's easy, but because keeping production close to our engineering team means tighter quality control, faster iteration, and the precision that a clinically validated product demands. Stainless steel construction, Look KEO 3-bolt compatibility, and the attention to detail that comes from building where you design.

Be Part of the Story

The NI Flow is just the beginning. The first 100 riders to join the Founder's Edition will be part of the story from day one.

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